Tell Google exactly what each page is — in code it can't misread.
Schema markup is structured data: a block of code that states, unambiguously, who you are, what each page covers, and how it all connects. It turns a page Google has to guess about into one it understands — and it's the foundation for rich results and for being cited by AI search. Most sites have none of it.
Get a free audit →Schema markup, in one paragraph.
Schema is structured data — a block of code added to your pages that tells Google explicitly what kind of entity you are, what each page is (a service, an article, an FAQ), and how it all connects. Google already tries to infer this from your page text. Schema removes the guesswork.
When schema is in place and correct, search engines can show "rich results" — FAQ accordions, breadcrumbs, sitelinks, and review stars where they apply — and, increasingly, AI engines can extract and cite your pages accurately. None of that happens reliably when Google is left to guess what a page is.
What we add
The exact schema depends on your site, but a typical baseline:
- Entity (Organization) schema — who the business is, anchored to a single
@idso Google and AI knowledge graphs treat your pages as one coherent entity instead of guessing - Page-type schema — Service, Article, FAQPage, BreadcrumbList — so each page declares what it is. That's what makes it eligible for the matching rich result and helps it rank for its own queries
- Review schema, where you collect reviews on your own site — the markup that can surface star ratings. It has to be first-party reviews on your page; Google doesn't allow marking up ratings pulled from third-party sites
Why it's high-leverage
Schema is mostly a one-time deployment — hours, not weeks — and it makes everything already on your page legible to the systems that decide what to show. Rich results (FAQ accordions, breadcrumbs, sitelinks, stars where they apply) and the answers AI engines now give directly both depend on it. No new content, no new links, no ad spend; you're just making what's there readable to a machine that would otherwise guess.
It also compounds with the rest of on-site SEO: schema tells Google what a page is, and once it understands that, your internal linking and on-page work have something clear to reinforce.
How we deploy it
We write the JSON-LD blocks (the format Google prefers), test them in Google's Rich Results Test tool, ship them to your site through whatever CMS you're on (WordPress, Wix, Squarespace, custom — we've seen all of them), and verify rendering with Search Console. Then we monitor Search Console's enhancement reports for the next 30 days to make sure nothing breaks. Total elapsed time: 1 to 3 days for most sites.
Schema markup, answered.
Why doesn't my web developer just do this?
Most web developers building service business sites are designers first. Schema markup is technical SEO work — it doesn't affect how the site looks, only how Google reads it. It rarely makes it onto a build spec. Even agencies that include "SEO" often skip it because it's invisible to the client demo.
How long until rich results show up after deployment?
Usually 7 to 14 days, occasionally up to 30. Google has to recrawl your pages, validate the schema, and decide whether to display the rich result. We monitor Search Console and follow up if anything is rejected.
Will schema markup work if I'm on Wix or Squarespace?
Yes. Both platforms support custom code injection. The implementation is slightly different on each, but the end result is the same.
Can I implement schema markup myself?
Technically yes — Google publishes the documentation and there are free generators. Where it usually goes wrong is completeness (partial markup that never triggers a rich result), validation errors that go unnoticed, and conflicts when multiple plugins write competing schema on the same page.
Find out what schema you're missing.
The audit tells you exactly which schema types are deployed on your site, which are missing, and what the gap is costing you in visibility.
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