Arara SEO · Insights

SEO for Vancouver
Service Businesses

Audit-backed guides for Vancouver service businesses. No fluff, just what we find in real audits.

Technical SEO

FAQ Schema: Rich Results for Your Service Pages

FAQPage schema is underused on Vancouver service sites. Learn how to implement it correctly, earn expandable rich results, and improve AI citation.

schema markupfaq schemastructured datarich resultsvancouver
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Technical SEO

LocalBusiness Schema for Vancouver Businesses

LocalBusiness schema tells Google who you are, where you operate, and what you do. Most Vancouver service businesses are missing it. Here's what to fix.

schema markuplocal seostructured datatechnical seovancouver
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Local SEO

Find Local Keywords Your Business Can Rank For

Most Vancouver service businesses target terms that are years out of reach. Here's how to find low-competition local keywords you can rank for in months.

keyword strategylocal seokeyword researchvancouver
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Technical SEO

Search Intent: The Keyword Mistake You're Making

Most service businesses target keywords with the wrong intent. Here's how to read a SERP, fix your page structure, and stop losing rankings.

keyword strategylocal seosearch intentvancouver
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Technical SEO

How AI Search Decides Which Business to Cite

Google AI Overviews and ChatGPT use a two-stage process: ranking first, then extractability. Here's how local businesses can pass both filters.

GEOai searchgoogle ai overviewschatgptlocal seo
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Technical SEO

robots.txt Wildcard That Blocks AI Citations

A misconfigured robots.txt wildcard can block ChatGPT, Perplexity, and Claude from citing your pages at once. Here's what the mistake looks like.

GEOrobots.txttechnical seoai searchchatgpt
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Technical SEO

GPTBot and OAI-SearchBot Are Not the Same Agent

Blocking GPTBot stops OpenAI from training on your content. It does not prevent ChatGPT from citing your pages. The two crawlers serve different purposes.

GEOrobots.txtchatgptai searchtechnical seo
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Technical SEO

The Keyword Gap Your Competitors Are Winning

Most service businesses don't know which searches their competitors are winning. Finding those gaps is where every serious SEO strategy starts.

keyword researchcompetitor analysiskeyword gapseo strategyservice business
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Local SEO

Why Happy Clients Don't Leave Reviews

Most service businesses have satisfied clients who never become reviewers. The problem isn't the clients, it's the ask. Here's what actually works.

google reviewsreview generationlocal seoreview velocityservice business
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Local SEO

One 'Services' Page Is Killing Your Rankings

Bundling every service into one page is one of the most common SEO mistakes we see. Here's what Google actually needs to rank you for specific queries.

content architectureservice pageslocal seokeyword targetingservice business
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Local SEO

Your GBP Matters More Than Your Website

Your Google Business Profile drives more local search visibility than your website. Most owners treat it as an afterthought. Here's what that costs them.

google business profilelocal seogbplocal searchservice business
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Local SEO

What Is SEO and Why Your Business Needs It

SEO is making sure your business shows up when clients search for what you do. Here's what that means for a local service business, and why it matters.

seo basicswhat is seolocal seoservice businessorganic search
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Technical SEO

Does llms.txt Actually Matter for SEO?

Google Search says llms.txt is unnecessary for GEO. Google Lighthouse 13.3 now actively checks for it. Here's what's actually going on, and what to do.

GEOllms.txttechnical seoai searchgoogle lighthouse
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Technical SEO

Your Title Tags Are Costing You Clicks

Title tags and meta descriptions are what searchers see before they click. Most local service businesses get them wrong. Here's what correct looks like.

technical seotitle tagsmeta descriptionson-page seo
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Technical SEO

Why Google Can't Find Half Your Website

Indexation problems are the most foundational SEO issue we find. A page Google can't find can't rank, no matter how good the content.

technical seoindexationgoogle search consolecrawlability
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Technical SEO

0 of 50+ Local Sites Had Zero Review Schema

Review schema makes your Google stars visible in search results. We audited 50+ Vancouver service businesses, not one had it correctly in place.

schema markuplocal seogoogle reviewstechnical seo
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