One path, from an owner's search to a signed door.
The work follows the path an owner takes from searching for a manager to enquiring, in five layers under three outcomes. The outcomes are what the work is for; the layers are what the work does to reach them, and each layer's page names the practices inside it. I do not sell a layer your site does not need, and the audit decides where the work starts.
Attract owner demand
The owners searching for a manager find your firm: in the organic results, in the map and in AI answers, for the searches they run while choosing. Three layers carry it.
Demand
Keyword research and competitor gap · pages built for owner demand · location and neighbourhood pages
See the Demand layer →Visibility
The Business Profile and directories · authority and links · AI answers · rank tracking
See the Visibility layer →Site
Technical · on-page · schema · internal linking
See the Site layer →Turn visits into enquiries
Those visits become owner enquiries. A page that is found and not acted on has done half a job. One layer carries it.
Grow the portfolio
The first two serve this one, and it is measured in doors. I measure impressions, clicks and average position, sessions, lead events and Google Business Profile actions directly. Qualified enquiries and signed doors are your own records, reconciled with you each month and never estimated. One layer carries it.
An engagement does not work every layer at once. It leads with the layers that move your numbers first, and the audit decides which those are, before anything is quoted.
Not sure where your path breaks? Start with the audit.
The audit reads where you stand on the owner searches in your cities, what your site and profile ask of an owner who arrives, and what the gap is worth in doors.
Get my Owner Search Audit →