The DNA Audit · No cost · Presented live

Find out where you actually rank before you spend a dollar.

Give me your website, then pick a time. I map where you stand for the searches owners run when they are choosing a manager, line you up against the firms winning those searches in your city, and put a number on what that demand is worth. Then I present the whole thing to you live, on a 30-minute call.

What you'll get

The DNA Audit, walked through with you.

The DNA Audit is the read every engagement opens with. I look at where your site stands for owner searches, line it up against the firms actually winning them in your city, and measure the demand underneath, the search volume and traffic your market holds. I present all of it on the call: the audit, those numbers, and the three fixes I would ship first.

What I walk you through:

  • Where you rank across Google, the Map Pack, and AI answers
  • How you compare to the firms winning the owner searches in your city
  • Your market's numbers, the search volume and traffic behind those searches
  • The three fixes I'd ship first, prioritised

No upsell deck. No 47-slide "discovery process." Thirty minutes on your own numbers, and nothing to buy to see them. The written report follows after we talk, so you have the findings on paper once you have heard them from me. If the fixes are worth paying for, I scope them and quote one number from what the audit found. If they are not, I will say that too.

I don't share your email. Next step: pick a time for your walkthrough.

Methodology

How a 48-hour audit actually gets done.

Three steps. Same process every time. They take about 48 hours, and I run them in the gap between your booking and your call, so the walkthrough opens on finished work.

01

Pull your footprint

Every page Google has indexed for your site, and every signal pointing to it.

I pull the full list of pages Google has discovered, your on-page signals (titles, headings, internal links), and the schema markup I can detect on your site. This is the "what does Google currently think of you" picture.

02

Cross-reference competitors

Your top 3 competitors get the same pull. I line you up against them.

Same data, same format, side by side. You get to see the gap in pages indexed, in schema, in on-page coverage, in internal linking. Gaps are the work. The biggest gap is usually the first thing to fix.

03

One ranked fix list

Not 40 items you'll never read. The single thing I'd ship first, plus what comes after.

Every audit ends with one prioritized list. Item one is the highest-impact, lowest-effort move I would make if I had your site for a week. The rest is ordered by impact-to-effort. You can act on it yourself or hire me, either is fine.

Common questions

Before you fill out the form.

Is this actually free? What's the catch?

It's actually free. The catch, if you want to call it that, is that the audit doubles as my pitch. If I find something I can fix and you want help, you'll know who to call. If you'd rather take the report and hand it to your existing developer or marketing person, that's also fine. I'd rather build trust than play games.

Why does it take 48 hours? Other agencies promise instant audits.

Instant audits are autogenerated by tools like SEMrush or Ahrefs and shipped without anyone reading them. They flag 200 issues and rank none of them. Mine takes about 48 hours because a person is doing the cross-referencing and writing the prioritization. Those hours sit inside the gap between your booking and your call, so you are never waiting on it. It is finished by the time we meet.

Do I need to be local to work with you?

No. Property management is won metro by metro, so the audit always reads your city's results rather than mine, but none of the work depends on my sitting in your city. I work with firms across North America and deliver remotely.

What kind of businesses do you work with?

Residential property management firms. That is the whole list. The audit is built around the searches an owner runs while choosing a manager, and the patterns I look for are the ones that stop those searches from reaching your site. If you manage doors and want more of them, you are a fit. If you are outside the vertical I will say so rather than take the meeting.

What happens after I submit?

You pick a time to walk through your audit with me. I run the full audit before we meet, then present it live on a 30-minute call: where you rank, the gaps, and the fix I would ship first. You keep the findings in writing afterward. If you would rather just take the report and go, that is fine too.

Will you sell my email or pitch me forever?

No to the first. As to the second: I walk you through the audit, send the findings, and follow up once about two weeks later asking what you decided. After that, you only hear from me if you ask. I don't run a newsletter and I hate spam as much as you do.