Make sure Google can actually find and read your site.

Technical SEO is the plumbing of your website.

Most property managers have heard about page speed and "Google's Core Web Vitals" without ever being told what they are or why they matter. Here's the part nobody tells them: their site usually passes those. The real problem is structural. Google has automated systems that visit your site, try to understand its structure, and decide whether to include each page in search results, and which one to rank for a given query. When a listing-driven template ships duplicate H1s, when your dedicated "property management in Burnaby" page is orphaned from the sitemap, or when the homepage and a city page compete for the same term, Google gets the structure wrong and your landlord pages get demoted or skipped.

Technical SEO is the work of removing those obstacles so the rest of your investment in content, schema, and reviews actually pays off, and so the landlord-acquisition pages rank instead of the listing inventory.

What I look at

• Indexing & crawl coverage. Every page you've published versus every page Google has actually indexed and crawls regularly. On PM sites the gaps usually trace to orphaned city pages (no internal links pointing in), thin auto-generated listing pages, or canonical conflicts across the listing inventory.
• H1 and template integrity. Listing and PM-page templates routinely render duplicate or missing H1s on the exact landlord money-pages you most need to rank. I find the template bug and fix it once, across every affected page.
• Cannibalization & orphaned money-pages. When "property management vancouver" lands on your homepage instead of a dedicated page, or your PM city pages exist but nothing links to them, you're competing with yourself. I map it and route it correctly (with internal linking).
• Thin and near-empty pages. Money-pages with 30-50 words, leftover test pages, and cruft all drag your quality signal down. I flag them to fix, consolidate, or retire.
• Page speed & mobile rendering. I still measure it on real devices, most PM sites pass, but where image-heavy listing pages don't, I fix it. Most property-management searches happen on phones.
• Broken pages, redirects, HTTPS. 404s, redirect chains, http/https canonical mistakes, mixed content, and broken navigation. Each one bleeds a small amount of authority that should be flowing to your good pages, and some throw outright errors that embarrass the brand.

What I fix

I work through the audit findings in order of impact. Most engagements start with a 2-3 week sprint to clear the highest-priority structural issues, usually the H1 template fix, de-orphaning and de-cannibalizing the landlord pages, indexing fixes, and broken-page cleanup. After the sprint, technical health gets monitored monthly to catch regressions before they compound.

Why this is foundational, not optional

Every other SEO investment compounds, content optimization keeps earning traffic for years, internal linking keeps directing authority to the landlord pages that matter, schema keeps telling Google what each page is. Technical issues compound the other way. A site where the money-pages are orphaned, the template duplicates H1s, and the homepage cannibalizes the city terms will see all that compounding investment leak away. You'll spend more, get less, and never know why.