01
Attract owner demand
The owners searching for a manager in your cities find your firm, on Google, in the map results and in AI answers. Its layers are Demand, Visibility and Site.
The Owner Search Audit · No cost · A 30-minute conversation
Find out where you actually rank before you spend a dollar.
Give me your website, then pick a time. I map where you stand for the searches owners run while choosing a manager, in your cities, on Google and in the map results, and what the searches your site is not yet capturing cost you in owners. I walk you through it in 30 minutes, and the findings follow in writing.
What the work is built for
Three outcomes, and the audit reads where you stand on each.
If you hire me after the audit, the work is built for three outcomes, each carried by layers of the owner's path: the route an owner takes from a search to an enquiry. The audit itself promises none of them. It is the read that shows how far your site is from each one.
02
Turn visits into enquiries
Those visits become owner enquiries. The page an owner lands on answers the next question without a form, and the ask sits where the owner already is. Its layer is the Enquiry path.
03
Grow the portfolio
The first two serve this one, and it is measured in doors. I measure impressions, clicks and average position, sessions, lead events and Google Business Profile actions directly. Qualified enquiries and signed doors are your own records: I reconcile them with you each month and never estimate them. Its layer is Measurement.
What you receive
The Owner Search Audit, walked through with you.
The Owner Search Audit is the free read every engagement opens with. I look at where your site stands for the owner searches run in your cities, on Google and in the map results, what your site and your Google profile ask of an owner who arrives, and how much more of that demand it could capture. I go through it with you on the call, in 30 minutes, on your own numbers.
What I walk you through:
- Where you stand on the owner searches run in your cities, on Google and in the map results, the map listings Google shows above the organic list
- What your site and your Google profile ask of an owner who arrives, from the page they land on to the enquiry
- How much more of that demand your site could capture, in the cities it already serves and the cities it has no page for
- What the gap costs you in owners
- One fix you can make this week
Thirty minutes on your own numbers, and nothing to buy to see them. The findings follow in writing after we talk, so you have them on paper once you have heard them from me. If the work is worth paying for, I scope it and quote one number from what the audit found. If it is not, I will say that too.
Methodology
How a 48-hour audit actually gets done.
Three steps. Same process every time. They take about 48 hours, and I run them in the gap between your booking and your call, so the walkthrough opens on finished work.
01
Pull your footprint
Every page Google has indexed for your site, and every signal pointing to it.
I pull the full list of pages Google has discovered, your on-page signals (titles, headings, internal links), and the schema markup, the structured data that tells Google what your business is, that I can detect on your site. This is the picture of what Google currently makes of you.
02
Measure the demand you are missing
What comes out of it is a distance: the lift on the cities you already serve, and on the cities you have no page for. That distance is what the gap is measured in, and what it costs you in owners is the figure the call is spent on.
03
One fix you can make this week
Not 40 items. One fix, small enough to make without me.
Every audit ends with one fix, stated with what it changes and why. The ordered plan of work is the engagement, not the audit, so the audit gives you the findings and the one fix rather than a sequence to work through.
Common questions
Before you fill out the form.
Is this actually free? What is the catch?
It is free. The catch, if it is worth calling one, is that the audit doubles as my pitch. If I find something I can fix and you want help, you will know who to call. The findings are yours in writing either way.
Why does it take 48 hours? Other agencies promise instant audits.
Instant audits are autogenerated by tools like SEMrush or Ahrefs and shipped without anyone reading them. They flag 200 issues and explain none of them. Mine takes about 48 hours because a person is doing the cross-referencing and writing up what it means. Those hours sit inside the gap between your booking and your call, so you are never waiting on it. It is finished by the time we meet.
Do I need to be local to work with you?
No. Property management is won metro by metro, so the audit always reads your city's results rather than mine, but none of the work depends on my sitting in your city. I work with firms across North America and deliver remotely.
What kind of businesses do you work with?
Rental property managers. That is the whole list. The audit is built around the searches an owner runs while choosing a manager, and the patterns I look for are the ones that stop those searches from reaching your site. If you manage doors and want more of them, you are a fit. If you are outside the vertical I will say so rather than take the meeting.
What happens after I submit?
You pick a time to walk through your audit with me. I run it before the call, then walk you through it in 30 minutes, on your own numbers: where you stand on the owner searches run in your cities, on Google and in the map results; how much more of that demand your site could capture, in the cities it already serves and the cities it has no page for; what the gap costs you in owners; and one fix you can make this week. The findings follow in writing after the call.
Will you sell my email or pitch me forever?
No to the first. As to the second: I walk you through the audit, send the findings, and follow up once about two weeks later asking what you decided. After that, you hear from me only if you ask. There is no newsletter.
The Owner Search Audit · No cost · 48-hour turnaround
Start with your website.
I run the audit in the 48 hours before we meet, then we spend 30 minutes on your own numbers. The findings follow in writing, and there is nothing to buy to see them.