The agency was built by an operator, for operators.
Arara SEO exists because the same problem kept showing up across every business I launched: great service, real customers, almost no presence on Google. We built the playbook out of solving that for ourselves — and now apply it to Greater Vancouver service businesses who are in the same spot.
See what we'd find →Raphael Gomes — founder, Arara SEO.
I've launched a few businesses over the years, and one problem kept resurfacing on every one of them: the work was good, the customers were happy, but new ones couldn't find us. Day in and day out, the thing that occupied me wasn't the service we delivered — it was making sure our next customer could find their way to our door through Google.
That's where the SEO obsession started. Not theory. Not certifications collected for their own sake. Operator-level necessity. If we didn't rank, we didn't eat. So I learned what actually moves rankings on a real site for a real business in a real city — and what's just agency theatre.
Why Arara SEO, and why now
For a long time, ranking on Google was the entire game. That's still 90% of the work — but the ground is shifting. The best service businesses are starting to show up not just in Google results but in answers from ChatGPT, Claude, Perplexity, and Google's own AI Overviews. The technical foundations that earn those mentions — schema markup, structured data, content that's actually quotable, real reviews surfaced cleanly — are the same foundations that win Google. We've been building that stack on our own businesses for years. Arara SEO is what happens when we take that operator-built playbook and apply it for other people.
Our focus is Greater Vancouver service businesses. The verticals we know best so far are HVAC, auto repair, moving, and career colleges — but the underlying patterns we audit for show up the same way across every local service business we've ever looked at. That's the thesis behind the six universal patterns on the homepage: the gaps repeat, and most of them are fixable in weeks, not quarters.
How I work
The first deliverable on any engagement — and the only thing we ask anyone to pay for before they've seen our work — is the free 48-hour audit. That's not a marketing tactic. It's the same diligence I'd run on one of my own businesses before deciding what to fix first. If we can't find anything worth fixing, we say so. If we find a lot, the audit IS the proposal — it tells you the gap, the priority, and which retainer tier matches the work involved.
I keep the client list small on purpose. Every engagement gets the operator-level attention SEO actually requires — which is the opposite of how most agencies are structured. If you want to talk before booking the audit, the contact details are on the right.
Working with Arara, in their own words.
We’ve been impressed with Arara SEO’s strategic approach, professionalism, and strong understanding of growth-focused digital marketing. Their team presented a well-structured SEO plan with promising long-term potential for student enrollment growth. We especially appreciate their forward-thinking mindset and commitment to delivering measurable results. Looking forward to seeing the impact of this partnership.
Cornerstone Community College · Greater Vancouver
Data is our North Star.
Every recommendation we make traces back to something we can show you — an Ahrefs export with a snapshot date, a missing schema block on your live page, a competitor's ranking history, a search-volume number with provenance. We don't ship vibes-based SEO. The audit names the gap, the evidence is attached, and the work is scoped against it. If we can't measure it, we won't promise it.
It's also why schema markup and technical SEO are the first two pillars we focus on with most clients — they're the data layer that both Google and the AI search engines read first.
The audit is the easiest way to see how we work.
Tell us your site. We'll send back the gaps, the opportunities, and the one fix we'd ship first — within 48 hours, no obligation.
Get my free audit →Last updated: May 12, 2026