Industries we work in

Four verticals. Four playbooks. Same audit-grade rigor.

We work in service-business verticals where the local-SEO patterns repeat — neighbourhood pages missing, review schema absent, content cadence collapsed, head-term incumbents fragile. Each industry hub below is the BC- or Greater-Vancouver-wide playbook for that vertical: what we find on every audit, what's open in the market, how the competitive ladder really works.

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HVAC

Neighbourhood pages, CleanBC rebate content, review-schema rich snippets — the long-tail BC Furnace and the multi-trade incumbents leave on the table.

Greater Vancouver HVAC has the lowest KD range we audit (0–31). The head term is owned on legacy authority by a content-dormant leader. Every long-tail lane is open.

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Auto Repair

Service-specific landing pages, neighbourhood depth, video content, the post-Pawlik independent leader slot.

The chain wins per-location SEO; the previous independent leader just lost 57% of organic traffic in a month. The post-Pawlik leader position is open for any shop willing to ship.

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Moving

Vancouver-suburb landing pages, niche-service pages (piano, packing, long-distance), the You-Move-Me ranking exodus.

Content-led winners (Paramount, Let's Get Moving) won this market on editorial cadence. Every Lower Mainland suburb and every niche-service SERP below city scope is uncontested.

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Career Colleges

Course schema audits, StudentAid BC + WorkBC long-tail, the AI certificate moat, public-tier vs private-tier strategy.

Public colleges win broad SERPs on Domain Rating. The private-tier ladder is decided on intent-modified queries — "6-month diploma," "AI certificate Canada," "StudentAid BC eligible course." That's where the SEO is.

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