Your title tag and meta description are the text searchers see in Google before they decide whether to click your listing or your competitor's. They're not a ranking factor in the way schema is — they're a click factor. On most HVAC and plumbing sites we audit, they're missing, autogenerated, or keyword-stuffed to the point of being unreadable.
Get a free audit →Every page on the web has two pieces of text Google uses for the snippet displayed in search results. The title tag is the blue clickable headline. The meta description is the grey text underneath. Together they're roughly 60 + 160 characters of real estate, and they're the only thing standing between a search and a phone call.
If they're missing, Google writes its own — usually by grabbing whatever text appears first on your page. Sometimes that's the page heading. Sometimes it's a navigation link or a cookie banner. The result is a snippet that confuses searchers and gets ignored.
We audit every indexed page on your site and rewrite the title and meta description for each one. The rewriting follows three rules:
For a typical 25-page trades site, this is a 1-week engagement. We audit your current snippets in week zero, draft replacements in week one, ship and verify in Search Console in week two. Click-through rate improvements are usually visible within 30 days as Google recrawls and re-indexes the updated tags.
If anything they'll help. We're rewriting toward clarity and local relevance, both of which Google rewards. The risk would be removing a keyword that's currently ranking — we audit current ranking pages first and preserve any keyword that's already pulling traffic.
Designers focus on what's visible on the page. Title tags and meta descriptions live in the page header — invisible in the design view. They get autogenerated by the CMS and forgotten.
You can, and the output will be syntactically correct. What ChatGPT can't do is audit which of your existing pages are currently ranking for which keywords, and avoid breaking those. The rewrite is the easy part. The audit before the rewrite is the work.
Once they're solid, they're solid. Refresh on the homepage and 2–3 service pages annually. Refresh location pages whenever you expand or contract your service area.
The audit shows you the title and meta description currently displayed for your top 5 pages — and what we'd rewrite them to.
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